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Business strategy vs life strategy: Mamaearth's Ghazal Alagh opens up on what matters the most

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Ever nailed a big business milestone and then paused, thinking… now what? That’s the moment Mamaearth’s Ghazal Alagh zeroed in on. Money, success, and growth feel amazing—but do they fill the deeper parts of life? Ghazal recently shared on LinkedIn how hitting financial goals made her ask the tough question: what truly brings joy beyond achievement? That question sparked a journey into something most of us rarely plan for—a deliberate life strategy.

We spend countless hours perfecting business strategies, financial strategies, and growth strategies. But how often do we pause to think about our own life blueprint? For Ghazal, building a life strategy isn’t just about career planning; it’s about designing a life intentionally, one that balances achievement with personal growth and meaningful relationships.

Her approach starts with the uncomfortable questions:


Identity Beyond Achievement

She reflected on who she was beyond the titles of ‘founder’ or ‘CEO’ and wondered if she was showing up as the person she wanted her family to see at breakfast.

Resource Allocation

She noted that while businesses budget meticulously for expansion and marketing, people often fail to be as intentional with their time, energy, and attention for personal growth.

Relationship Portfolio
She pointed out that, just like in business, life has value-creating and extractive relationships, and questioned whether people consistently invest in those who matter or only show up when it’s convenient.


Defining Success Metrics

She observed that while businesses run on KPIs, people rarely define what “enough” looks like for life, and without this clarity, they end up chasing external validation endlessly, losing their internal compass.

She emphasised that life strategy isn’t about having perfect answers, but about consistently asking better questions. While business strategy helps maximise opportunities, life strategy helps in choosing the right ones. Ghazal encouraged leaders and entrepreneurs to reflect on the one question about their life beyond their career that they may have been avoiding.

Internet reacts
One user reflected that success can feel incredible at first, but without a clear life strategy, those achievements can start to feel empty or out of balance. They suggested treating personal life like a startup, investing time and energy intentionally. Another user highlighted that life strategy isn’t about having all the answers—it’s about having the courage to ask the uncomfortable questions.

A different perspective emphasised the following four compass points: health, relationships, career, and money, which can provide clarity. In India, priorities often start with business, finance, prosperity, and the wellness of family and team. Only after these are taken care of can one set aside time for a life strategy. Business itself can teach priorities that naturally align with life strategy.

Others agreed that while people meticulously plan every detail of business, they rarely plan for life. This can leave many feeling successful yet restless, as it’s not the titles or money that ultimately matter, but whether one feels at peace when the noise of everyday life fades.
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