Meghan Markle , the Duchess of Sussex , has launched her own lifestyle brand named ' As Ever '. Sober and sleek branding with handcrafted, curated, artisanal products has triggered a ripple among the citizens not just for its products but for the pricing it has— which many believe is anything but coincidental.
A closer look at her premium products, which customers say are priced similarly to those sold under King Charles’s Royal label. Experts believe this to be a strategic royal family move.
A jar of raspberry jam—the first-ever product launched, priced at $9, matching the cost of high-end luxury products offered by King Charles’ Highgrove Estate. Items such as wildflower honey ($28), flower sprinkles ($15), and herbal tea ($12) reflect a top-tier packaging and pricing structure in line with luxury gifting trends and, notably, royal product ranges.
As cited in various media reports, sources say that the Duchess of Sussex did not want her products to be ‘bargain-bin,’ hence the higher pricing to match the level of royal family goods.
Meghan Markle and Prince Harry, after stepping back from their duties in 2020, remain in the public spotlight, navigating a fine line between royal associations and independence.
Meghan Markle’s brand, aesthetically pleasing and perfectly hand-curated products, appears to be at the toe of this fine line collection. Her brand, ‘As Ever,’ aligns with the royal standards of monarchy, even without being formally tied to them.
Her brand, ‘As Ever,’ started with a different name: American Riviera Orchard. However, it faced legal complications, such as challenges over the trademark rights, prompting a more rebranding effort. Now the brand resembles a more British yet minimalist approach that seems to gel well with the audience's preferences. Within hours of its release, the debut jam was out of stock, though it was sold in very limited quantities.
Critics say Meghan Markle is simply using this cultural capital she earned while working with the royals to now explore independent creative ventures. Lastly, Ever's judicious pricing, targeted release, and luxury positioning are all obvious proof of Meghan Markle's savvy branding. As either a nod to her past or a declaration of her new status, Markle seems to be constructing a lifestyle empire merging royal majesty with California friendliness—a jar of jam at a time
A closer look at her premium products, which customers say are priced similarly to those sold under King Charles’s Royal label. Experts believe this to be a strategic royal family move.
A jar of raspberry jam—the first-ever product launched, priced at $9, matching the cost of high-end luxury products offered by King Charles’ Highgrove Estate. Items such as wildflower honey ($28), flower sprinkles ($15), and herbal tea ($12) reflect a top-tier packaging and pricing structure in line with luxury gifting trends and, notably, royal product ranges.
As cited in various media reports, sources say that the Duchess of Sussex did not want her products to be ‘bargain-bin,’ hence the higher pricing to match the level of royal family goods.
Meghan Markle and Prince Harry, after stepping back from their duties in 2020, remain in the public spotlight, navigating a fine line between royal associations and independence.
Meghan Markle’s brand, aesthetically pleasing and perfectly hand-curated products, appears to be at the toe of this fine line collection. Her brand, ‘As Ever,’ aligns with the royal standards of monarchy, even without being formally tied to them.
Her brand, ‘As Ever,’ started with a different name: American Riviera Orchard. However, it faced legal complications, such as challenges over the trademark rights, prompting a more rebranding effort. Now the brand resembles a more British yet minimalist approach that seems to gel well with the audience's preferences. Within hours of its release, the debut jam was out of stock, though it was sold in very limited quantities.
Critics say Meghan Markle is simply using this cultural capital she earned while working with the royals to now explore independent creative ventures. Lastly, Ever's judicious pricing, targeted release, and luxury positioning are all obvious proof of Meghan Markle's savvy branding. As either a nod to her past or a declaration of her new status, Markle seems to be constructing a lifestyle empire merging royal majesty with California friendliness—a jar of jam at a time
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